The rapid growth in internet technology and electronic business has stimulated the banking sectors to encourage customers towards online banking (internet banking). Only in Pakistan there are 1.8 million internet banking users and millions more are expected to come online. Looking at the growth in banking technology this study explores the effect of e-service quality dimensions include: website design, Assurance, Customer Service on intention to adopt internet banking and customer loyalty. Next to this bank image is also incorporated to explore the customer loyalty. The data for this JIBC May 2017, Vol. 22, No.S8 - 2 - study is based on 500 internet banking users from commercial banks of Lahore, Pakistan. Researcher used the structural equation modeling to evaluate the hypothesized relationships. The results of this study revealed that the adoption of internet banking in Pakistan may be motivated by a set of specific factors (i.e., Website Design, Assurance, Customer service and Bank image). Further, these results are expected to help policy makers to understand critical factors that influence on internet banking usage. Finally limitation and future directions have been discussed.

Title

The Journal of Internet Banking and Commerce

Publisher

JIBC Publisher

Publisher Country

Canada

Indexing

Scopus

Impact Factor

None

Publication Type

Online only

Volume

22

Year

2017

Pages

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