Integration of UTAUT model in internet banking adoption context: The mediating role of performance expectancy and effort expectancy
- Publication Type
- Original research
- Authors
- Fulltext
- Download
Technology acceptance, especially internet banking adoption, has become a vital issue in the business world today. The potential of this technology is enormous. The purpose of this study is to ascertain determinants of internet banking adoption using unified theory of acceptance and use of technology (UTAUT) and electronic service (e-service) quality, which accounts for changes in user’s intention to adopt internet banking.
Journal
- Title
- Journal of Research in Interactive Marketing
- Publisher
- Emerald Publishing Limited
- Publisher Country
- United Kingdom
- Indexing
- Scopus
- Impact Factor
- 10.176
- Publication Type
- Online only
- Volume
- 13
- Year
- 2019
- Pages
- 411-435