The last two decades have witnessed an unprecedented development in the Arab mass media, thanks to the startling technological progress in all communication sciences, and computer technologies in particular. As a result, a considerable number of mass media men and women have entered the field. Unfortunately, many of them have not received proper and sufficient professional training and preparation for work. Accordingly, there has been a very worrying retreat in the linguistic performance. Against this backdrop, this study is an attempt to document this retreat with the purpose of enhancing the Arabic mass media and improve linguistic performance of journalists.