The rapid pace of technological developments played a key role in the previous industrial
revolutions. However, the fourth industrial revolution (Industry 4.0) and its embedded
technology diffusion progress is expected to grow exponentially in terms of technical
change and socioeconomic impact. Therefore, coping with such transformation require a
holistic approach that encompasses innovative and sustainable system solutions and not
just technological ones. In this article, we propose a framework that can facilitate the interaction
between technological and social innovation to continuously come up with proactive,
and hence timely, sustainable strategies. These strategies can leverage economic
rewards, enrich society at large, and protect the environment. The new forthcoming opportunities
that will be generated through the next industrial wave are gigantic at all
levels. However, the readiness for such revolutionary conversion require coupling the
forces of technological innovation and social innovation under the sustainability umbrella.