This study aimed at investigating the role of adopting strategies for excellence in learning and teaching in achieving sustainable competitive advantage for institutions of higher education.

The study considered that competitive advantage of educational institutions stems out from the impact that it has on the level of student, employee, and the institution. The study was based on the hypothesis that the development and implementation of strategies for excellence in learning and teaching is an important and vital prerequisite to the achievement of sustainable competitive advantage for higher education institutions.

The study adopted the exploratory and descriptive methodology by reviewing the theoretical literature, and taking An-Najah National University as a case study due to its unique experience in the field of excellence in learning and teaching. The study found a strong logical association between the adoption of strategies for excellence in learning and teaching and the achievement of sustainable competitive advantage for higher education institutions.

This is achieved through providing students with distinguished educational experience, supporting faculty members to enable them to perform according to the desired quality standards, offering a learning environment that supports diversity and creativity, in addition to designing educational activities that promote creativity and critical thinking to all parties in the educational process.

The study made a number of recommendations including the adoption of strategies for excellence in learning and teaching, rewarding excellence at the national level, as well as following-up on the competitive advantage of higher education institutions so as to be continuously measured by the institutions of higher education.

Conference Title

Higher education strategies and HR planning

Conference Country

Jordan

Conference Date

April 24, 2012 - April 26, 2012

Conference Sponsor

المنظمة العربية للتنمية الادارية