As artificial intelligence (AI) technologies increasingly permeate daily life, understanding adoption in marginalized contexts is vital to ensuring equitable and responsible use. This mixed-methods study examines Palestinian women’s engagement with AI, focusing on how demographic factors, cultural norms, and personal perceptions shape adoption. A survey of 162 participants revealed that while more than 70% viewed AI as useful for household and educational tasks, only 38% expressed strong behavioral intention to adopt it, exposing a notable gap between perceived usefulness and willingness to use. One-way ANOVA analyses showed statistically significant differences across educational levels (p < .01), employment status (p < .05), and prior technology experience (p < .01), whereas marital status and number of children had no significant effect. Comple menting these results, semi-structured interviews with 12 women highlighted both empowering and cautionary dimensions: participants reported AI’s role in streamlining domestic responsibilities and supporting children’s learning, but also voiced concerns about privacy, fairness in design, and technological overdependence. These findings underscore the importance of responsible AI practices through targeted digital literacy programs, culturally sensitive design, and awareness initiatives. By situating AI adoption within a marginalized and gendered context, the study advances debates on fairness, trust, and human-centered design in responsible AI

Title

AI & Society

Publisher

Springer Nature

Publisher Country

Germany

Indexing

Scopus

Impact Factor

4.7

Publication Type

Both (Printed and Online)

Volume

--

Year

2026

Pages

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