New media are playing an increasing role in promoting family sustainability. They are no longer merely entertainment platforms, but rather awareness raising and educational tools that contribute to building social resilience within society. Through digital awareness programs, families can acquire skills to adapt to economic, cultural, and technological challenges and prevent potential crises. This study examines the influence of new media on promoting family sustainability and enhancing social resilience via awareness initiatives, specifically targeting Jordanian families. In-depth semi-structured interviews were done with 12 participants selected purposively and through snow ball sampling technique from various family configurations in Jordan using qualita tive approaches. The interviews examined how new media platforms, includ ing social media networks, facilitated family connectedness, disseminated vital information, and bolstered emotional well-being during difficult periods. Thematic analysis identified essential mechanisms via which new media pro moted resilience-building, such as the distribution of health information, par ticipation in community support programs, and the establishment of virtual social networks. The findings also underscored the difficulties related to mis information and digital disparity. Research indicates that strategically utilized digital media can empower families, enhance collective resilience, and offer significant emotional and social support, particularly in times of crisis. This study enhances the existing research on digital tools for family sustainability, offering perspectives on the efficacy of new media as a resilience-building mechanism in Jordanian communities

Title

Frontiers in Sociology

Publisher

Frontiers in Sociology

Publisher Country

American Samoa

Indexing

Scopus

Impact Factor

2.13

Publication Type

Both (Printed and Online)

Volume

12

Year

2026

Pages

100