political and economic challenges. Despite all constraints, Al Arz attempts to keep pursuing high standards of quality management in order to ensure product excellence, continuous competitiveness and operational efficiency. Through the lens of Excellence Theory, this research will examine and analyze how good communication strategies, stakeholder involvement and continuous innovation contribute to a high-quality, efficient performance. Combining qualitative data from semi-structured interviews and content analysis of relevant organizational documents this paper will employ a mixed-method approach which will enable a better comprehensive understating of the implementations of quality practices and how they affect performance in challenging environments.
