Abstract

This study aims to explore the role of artificial intelligence in the development and editing of television media by analyzing the impact of smart technologies on the production, processing and presentation of content in more efficient and creative ways. The sample included a group of editors, media professionals and digital media experts, using surveys and interviews to collect their opinions on the applications of artificial intelligence in the television industry. The results revealed that artificial intelligence significantly enhances the quality of content, speeds up editing processes and improves audience engagement through smart analytics and personalized recommendations. The study recommended increasing investments in artificial intelligence technologies and providing training programs for media professionals to maximize the benefits of these developments.

Keywords: Artificial intelligence, television media, content editing, smart analysis, audience engagement.

Title

المجلة الدولية للنشر العلمي

Publisher

An-Najah National University

Publisher Country

Palestine

Publication Type

Both (Printed and Online)

Volume

6

Year

2026

Pages

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