Drivers of Acceptance of Generative AI Through the Lens of the Extended Unified Theory of Acceptance and Use of Technology
- Publication Type
- Original research
- Authors
- Fulltext
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The acceptanceandadoptionofemergingtechnologiesarecrucialfortheireffective integration.Thisstudyexaminesthefactors
influencing educators’ acceptance ofGenerativeAI(GenAI)toolsinhighereducation,guidedbytheUTAUTmodel.Italso
develops astructuralmodeltoexploretherelationshipsbetweenUTAUTconstructsandbehavioralintention(BI)touseGen
AI. Usingaquantitativeapproach,thestudycollecteddatathroughaself-administeredonlinesurveybasedonpriorresearch
findings. Thesurveygatheredresponsesfrom307educatorsacrossvariousArabcountrieswhoareearlyadoptersofGenAIin teaching. PLS- SEMwasusedtoanalyzethedata. Findings indicate that UTAUT constructs significantly and positively
influence educators’ intention touseGenAI.Additionally,theresultshighlightthecomplexroleofgenderandwork
experience, revealingdiverseperspectivesamongeducatorsfromdifferent countries.Thisstudycontributestotheliteratureby
deepening theunderstandingoftechnologyadoptionfactors.Italsooffers theoreticalandpracticalimplicationsforresearchers
and policymakersindesigningstrategiestointegrateGenAIintohighereducationindevelopingcountries.
- Title
- Human Behavior and Emerging Technologies
- Publisher
- WILEY
- Publisher Country
- United States of America
- Indexing
- Scopus
- Impact Factor
- 3.0
- Publication Type
- Online only
- Volume
- --
- Year
- --
- Pages
- 1-13