The study aimed to identify the role of communication activities of the United Car Trading Company in Palestine in improving its mental image among the external audience، and to identify the methods used by relations in forming the mental image of the company. The study used the descriptive approach, and the study was applied to a purposive sample consisting of (330) people from the audience of the United Automobile Trading Company in Palestine. The researcher used the questionnaire as a tool to collect data about the study. The study concluded that the role of public relations in forming the mental image of the external audience of the United Car Trading Company in Palestine was to a large degree.
Keywords:Corporate Communication،Public Relations,Communication Activities, Mental Image, United Car Trading Company.

Title

Wameed Al-Fikr

Publisher

National Society for Culture and Development

Publisher Country

Lebanon

Publication Type

Both (Printed and Online)

Volume

27

Year

2025

Pages

244-258