Artificial intelligence (AI) refers to a field of computer science that focuses on developing intelligent machines capable of performing tasks that require human-level cognition, such as natural language processing and object recognition. This technology has the potential to address some of society's most challenging problems. Social media platforms have become ubiquitous in our daily lives, with platforms like Facebook, Twitter, Instagram, Pinterest, and YouTube facilitating connections and content sharing among users. To function properly, these platforms are increasingly reliant on AI technology. AI is transforming the way social media operates, and its use in this context is growing at an unprecedented rate. This paper aims to examine the various AI tools currently available and their impact on social media companies, paving the way for a deeper understanding of the role of AI in the social media landscape.