Objectivs: The current study aimed to identify the extent of adolescents' exposure to videos on social media networks and the gratifications achieved by tenth-grade students in schools of Nablus Governorate. Metodology: The study followed a descriptive methodology and used a questionnaire as a tool to collect data from a sample of (283) male and female students from tenth grade in selected schools. Results: The study found that the majority of respondents watch videos on social media platforms daily, with a rate of (71%). The most used platform by the respondents was "YouTube," with a usage rate of 82%. The most preferred topics by adolescents were related to Palestinian affairs, with an average score of (2.43) and a high rating. The main motivator for adolescents to watch videos on social media was the ease of use, with an average score of (2.69) and a high rating. The most common behavior while watching videos was eating and drinking, with a relative weight of (74%), followed by focusing on what was being watched, with a relative weight of (72%). Conclosions: The study showed that the most significant gratification students gained from watching videos was increasing their knowledge of current events, with an average score of (2.52) and a high rating, followed by learning information useful in their lives, with an average score of (2.49) and a high rating. Other gratifications included entertainment and feelings of happiness, with an average score of (2.47) and a high rating, as well as passing time and relieving boredom, with an average score of (2.46) and a high rating. "Most teenagers expressed the need for awareness about the risks of videos shared on social media platforms. This opinion received the highest average score of (2.52), indicating a high level of agreement. It was found that there were no statistically significant differences at the significance level (α≤.05) between the averages of teenagers' exposure to social media videos and the fulfillment of gratifications based on variables such as grade average, place of residence, and gende. Recommendations: Based on the study's findings, several recommendations were proposed, most notably encouraging teenagers to engage in physical and social activities that help balance real life and the virtual world, as well as incorporating media and technology education into school curricula."

Title

An-Najah University Journal for Research - B (Humanities)

Publisher

An-Najah National University

Publisher Country

Palestine

Indexing

Scopus

Impact Factor

None

Publication Type

Both (Printed and Online)

Volume

39

Year

2025

Pages

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