Objectives: This study aimed to find out the extent to which The Public Relations (PR) Department at the Palestinian Ministry of Communications and Information Technology (MCIT) used the facebook page to promote the e-government project.

Methods: The researchers used the descriptive analytical method based on a questionnaire distributed to a non-probability sample, representing a mixture of the convenient and the voluntary samples of the followers of the MCIT’s page on Facebook, where the sample amounted to (384) individuals, and the analytical framework was based on social marketing theory.

Results: The findings show that, first: The PR Department in the MCIT seeks to employ their facebook account to promote the e-government practice through introductory publications from the perspective of the respondents, with a percentage of (69.4%). Second: The followers of the ministry’s page are familiar with the PR activities related to the e-government practice, with a percentage of (69.2%). Besides, the results show that the interaction of the respondents with the e-government-related posts on the page is moderate, in addition to the absence of statistically significant differences at the significance level (α=0.05) in the responses of the sample members due to the variables of gender, place of residence, and educational background.

Conclusion: The results show that the level of posting of the MCIT on social networking sites to introduce e-government, as well as the level of following-up by the audience, is moderate, and that there are, in the latter, no differences due to gender, place of residence, or educational qualification.

Title

Dirasat Human and Social Sciences

Publisher

University of Jordan

Publisher Country

Jordan

Publication Type

Both (Printed and Online)

Volume

52

Year

2025

Pages

6375-6436