The increasing demand for a knowledge-based economy and the widespread
influence of globalization have led to a significant transformation in higher education. This
transformation has resulted in a departure from conventional paradigms and a shift
towards the entrepreneurial university (EU) framework. The objective of this study is to
examine the effects of adopting total quality management (TQM) principles on the process
of transitioning traditional Palestinian universities into entrepreneurial universities (EUs).
Furthermore, this research investigates the potential role of innovation as a moderating
variable in facilitating the transformation process by means of adopting Total Quality
Management (TQM) practices. In order to accomplish these aims, a thorough research
model was established, utilizing a survey methodology for the purpose of data collecting.
The research sample comprised senior management professionals from 18 Palestinian
universities. A total of 44 questionnaires were collected from a subset of 12 selected
institutions. The data analysis involved the utilization of the partial least squares structural

equation modelling (PLS-SEM) method, which was implemented using Smart-PLS
software. The findings indicate a noteworthy integration of Total Quality Management
(TQM) strategies and innovation in Palestinian universities, accompanied by a moderate
level of implementation in entrepreneurial activities. Moreover, the research findings
suggest that the adoption of Total Quality Management (TQM) practises significantly and
positively influences the shift towards Environmental Upgrades (EUs). Nevertheless, it is
important to highlight that the presence of innovation does not exhibit a moderating
influence on this particular association. This research contributes to the existing body of
knowledge by demonstrating connections between three variables, offering empirical
support for the integration of Total Quality Management (TQM) practises, innovation, and
entrepreneurship in the Palestinian higher education setting. The results underscore the
imperative for decision-makers inside Palestinian institutions to embrace effective Total
Quality Management (TQM) practises, placing particular focus on information and
analysis, as well as people management. The primary objective of this concentration is to
foster entrepreneurial endeavours within the realm of higher education.

Title

Operational Research in Engineering Sciences: Theory and Applications

Publisher

ORESTA

Publisher Country

United States of America

Indexing

Scopus

Impact Factor

None

Publication Type

Prtinted only

Volume

6

Year

2023

Pages

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