This study attempts to find the role of social networks in traffic awareness campaigns, in order to spread a traffic safety culture that seeks to create awareness of, and adherence to traffic rules by young people in Palestine, especially since local and international figures indicate that the most affected by accidents and injuries are youth. Since young are also the largest and most influenced audience of social networks, they need to be harnessed in traffic awareness campaigns. Accordingly, the descriptive approach was used to achieve the desired results.

The study concluded that awareness-raising campaigns across social networks should be intensified because they play a role in influencing the public and changing their attitudes and behavior, thereby reducing the proportion of incidents.

Keywords: social networks, traffic awareness, traffic awareness campaigns, traffic accidents.

Conference Title

التنمية المستدامة في السلامة المرورية

Conference Country

Palestine

Conference Date

Nov. 7, 2022 - Nov. 8, 2022

Conference Sponsor

ادارة شرطة المرور/ جامعة الاستقلال/ جامعة النجاح الوطنية/ جامعة فلسطين التقنية/ جامعة القدس المفتوحة/ الجامعة العربية الاميركية/ جامعة فلسطين الاهلية/ نقابة المحامين الفلسطييني/ وزارة التربية والتعليم/ وزارة الأشغال العامة/ وزارة النقل والمواصلات/ الاتحاد الفلسطيني لشركات التأمين/ النيابة العامة/