This descriptive study aimed to identify the capacity of public relations in government institutions to promote transparency. The Anti-Corruption Commission was adopted as a case study. It, at main, endeavored to identify the impact of several independent variables [gender, scientific qualification, age, and the function] on the ability of public relations in governmental institutions to enhance transparency. Furthermore, the study aims to unearth the challenges of governmental public relations pertaining to applying transparency in the institution under scrutiny. A random sample of 385 citizens was selected form the Palestinian population of the West Bank. To triangulate the data, 8 public relations practitioners and 3 top managers from the Anti-Corruption Institution were interviewed. The analysis revealed that the concerned institution applies transparency in a great manner. It also showed a lack of statistically significant differences between the variables of scientific qualifications and province with regard to employing transparency within the public relations practice. Gender and age, however, illustrated the contrary. The study, as well, highlighted that great challenges face the public relations departments in Palestinian governmental institutions on the topic of transparency

Conference Title

International Conference on Economics and ‎Administrative Sciences (ICEAS 2022)

Conference Country

Palestine

Conference Date

March 22, 2022 - March 24, 2022

Conference Sponsor

جامعة النجاح الوطنية وجامعة الزرقاء للعلوم التطبيقية

Additional Info

Conference Website