This research aims to shed light on the role of public relations in achieving the goals of e-marketing in the Palestinian Telecommunications Company, to identify the role of public relations and e-marketing in the company, and to know the extent of integration and dependence of each on each other, and the extent to which public relations and e-marketing have been able to persuade the masses Through campaigns and presentations, relying on the theory of dialogue communication based on mutual understanding and exchange to reach the company’s goals, where public relations seek to establish good relations between the company and the masses, and a technology acceptance model, which aims at the extent to which companies accept technology, where Palestinian Telecommunication Company relies heavily on technology and that its use of websites Social communication and applications, as well as the two-way equal communication model (balanced) that seeks to achieve mutual understanding between the company and the masses, where public relations are based on persuading and influencing the masses.

In order to reach these goals, the researchers adopted the descriptive analytical approach, and relied on several research tools, namely the questionnaire that was distributed on paper to a sample available from the Palestinian community in the West Bank with a sample number of 385, and the interview tool that took place with the director of marketing communications, director of public relations and director of marketing mail.

The study reached a number of results, the most important of which are:

 In the Palestinian Telecommunications Company, there is an integrative relationship between the public relations department and e-marketing, and one of them cannot dispense with the other, as e-marketing is not done unless the message and category have been determined by public relations, and recently new methods of e-marketing have been used in the company, in addition to that In the Palestinian Telecommunications Company, there are no obstacles between the public relations and e-marketing department, and public relations and e-marketing also have a significant impact on persuading the public with campaigns and offers.

In light of the previous results, there were a number of recommendations by the two researchers, the most important of which are:

Title

المجلة العربية للعلوم الانسانية والاجتماعية

Publisher

المجلة العربية للعلوم الانسانية والاجتماعية

Publisher Country

Jordan

Publication Type

Both (Printed and Online)

Volume

10

Year

2021

Pages

1-67