This study seeks to identify the role of online reputation management in promoting demand for the products of Al Juneidi Dairy and Food Products Ltd.

The researchers used the descriptive-analytical approach. The population of the study comprised of all the customers of the company in the west bank. A sample of (388) customers of the company were randomly selected, and a questionnaire was used.

The study showed a very high response degree regarding the key question of the study. Study results also showed that there are no statistically significant differences at (α = 0.05) regarding the role of online reputation management in promoting customer demand for products of the company that could be attributed to the socio-demographic variables of gender, education level, marital status, age and  job type.

Title

المجلة العربية للعلوم الانسانية والاجتماعية

Publisher

المجلة العربية للعلوم الانسانية والاجتماعية

Publisher Country

Jordan

Publication Type

Both (Printed and Online)

Volume

8

Year

2021

Pages

200-258