This study seeks to identify the role of online reputation management in promoting demand for the products of Al Juneidi Dairy and Food Products Ltd.
The researchers used the descriptive-analytical approach. The population of the study comprised of all the customers of the company in the west bank. A sample of (388) customers of the company were randomly selected, and a questionnaire was used.
The study showed a very high response degree regarding the key question of the study. Study results also showed that there are no statistically significant differences at (α = 0.05) regarding the role of online reputation management in promoting customer demand for products of the company that could be attributed to the socio-demographic variables of gender, education level, marital status, age and job type.