There is an increasing awareness of the importance of fostering creativity and innovation in higher education due to higher education’s critical role in individuals’ information age. The study relied on in-depth interviews with 20 faculty professors at MOU University in the West Bank, Palestine, to explore their creativity and innovation perspectives and its importance in higher education. The results indicated that all professors considered creativity and innovation essential in higher education. It gives students opportunities to produce new knowledge and think differently for the benefits of themselves and their communities. The professors presented different factors that encourage creativity and innovation, remove specific regulations and instructions, and provide instructors with the freedom to enhance creativity and innovation in a higher education institution.

The study asserted what has been emphasized in the literature on the importance of the university’s role in preparing students for industry demands.  The study also confirmed on the important role university instructors’ role in cultivating and promoting creativity and innovation among the students  The study participants confirmed that although augmenting creativity and innovation faces challenges and difficulties in conflict and crisis settings, it is a resilience tool encourage young generation to think creatively and adapt living under difficult situations. It recommended that building partner relationships between universities and the private sector would enhance that role.

Title

Bioscience Biotechnology Research Communications

Publisher

Society for Science and Nature

Publisher Country

India

Publication Type

Online only

Volume

13

Year

2020

Pages

2092-2098