The use of television to promote social development has generated ethical dilemmas that will affect several billion television viewers during 1990s. Development is defined as a widely participatory process of directed social change in a society, intended to bring about both social and material advancement (Rogers, 1976). Television has a greater potential impact on social development now than ever before in human history. Several countries are systematically producing television programs with pro-social messages. Pro-social television content refers to televised performances that depict cognitive, affective, or behavioral activities considered to be socially desirable by most members of a television audience (Rushton, 1982). Ethical concerns regarding the responsible use of television are prompting television producers and officials to reduce the antisocial effects of television by increasing the pro-social content of television programs. Keywords: Ethical Dilemmas, Media Effect, P

Title

ibrahim

Publisher

intarnational journal

Publisher Country

China

Publication Type

Both (Printed and Online)

Volume

3

Year

2019

Pages

2011-2020