Dr. Alla Eldin A. Ahmed is an international media expert, academic scholar, and senior journalist with more than two decades of experience in global journalism, media research, higher education, and strategic communication. He holds a PhD with distinction in Media and Communication from the University of Cologne (Germany).

He currently serves as an Assistant Professor at the Faculty of Communication and Media, An-Najah National University, where he teaches advanced media writing, digital journalism, public relations, and broadcast communication.

Dr. Ahmed has worked with leading international media institutions, including Deutsche Welle (DW), InfoMigrants (EU-funded project), Al-Quds Al-Arabi (London), and other regional and international platforms. His professional career spans newsroom leadership, editorial strategy, breaking news, audience engagement, and cross-cultural media production.

He is the author of a published book in German on the ideological framing of media and its political uses, examining how media discourse is instrumentalized in power structures, conflict narratives, and public opinion formation.

Recognized as an international expert in media, digital communication, and political discourse, Dr. Ahmed has contributed to academic research, curriculum development, and consultancy projects across Europe and the Middle East, particularly in the fields of media ethics, youth media, and media-society relations.

Areas of Expertise

• Media Ideology & Political Communication

• Journalism & Digital Newsrooms

• Media Ethics and Editorial Policy

• Strategic Communication & Public Relations

• Social Media and Audience Dynamics

• Media Education & Curriculum Development

• Media, Society, and Power Structures

Academic Background

• PhD (with Distinction) – Media & Communication, University of Cologne, Germany

• European Master of Arts in Media, Communication & Cultural Studies –
  Roskilde University (Denmark) & University of Kassel (Germany)

• Bachelor of Arts in Journalism & Media – An-Najah National University

Languages
Arabic (Native) | English (C2) | German (C1) | Hebrew (B1) | Spanish (A2) | Yiddish (A1)