Amer Qasem
- Nature of Work
- Academic
- Profession
- Assistant Professor
- Email Address
- [email protected]
Amer Qasem
- Nature of Work
- Academic
- Profession
- Assistant Professor
- Email Address
- [email protected]
إدارة العلاقات الإعلامية - 1/457507
- Course Title
- إدارة العلاقات الإعلامية
- Course Number
- 1/457507
- Instructor Name
- Amer Qasem
- Contact Information
- [email protected]
- Semester(s) and academic year(s)
- Compulsory / Elective
- Compulsory
Course Description
Course Objectives
Intended learning Outcomes and Competences
Textbook and References
- Bland, M., Theaker, A., & Wragg, D. (2005). Effective media relations: How to get results (3rd Edition). London: Kogan Page Limited.
- Breakenridge, D., & Deloughry T. (2003). The new PR toolkit: Strategies for successful media relations. New York: Prentice Hall.
- Kocks, J. (2015). Political media relations online as an elite phenomenon. PhD Dissertation. Berlin: Freie Universitat Berlin.
- Supa, D., & Zoch, L. (2009). Maximizing media relations through a better understanding of the public relations-journalist relationship: A quantitative analysis of changes over the past 23 years. Public Relations Journal, 3(4), 1-28.
Taylor, I. (2017). Media relations of the anti-war movement: The battle of hearts and minds. London: Routledge.
Assessment Criteria
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