Some of the business aspects of optometry
practice during the digital age
Dianeh Rabi
Summery of the presentation
Introduction: this lecture provides in simple about job satisfaction in optometry practice, marketing and
management skills relevant to the practice of optometry. Particularly in Marketplace review; development;
Marketing; Systems and procedures and human resources.
Objectives
At the end of this lecture, will be familiar with the basic principles of business administration and possible
obstacles like location, competitors, lease agreement and marketing methods that are essential for the practice of
optometry and assists students in developing a practice plan for their entry into the profession.