The main aim of this research study is to know the extent of using the Public Relations - (PR) in managing the bounced checks’ crisis - (BCC) resulted from the Israeli war on the Gaza in 2023 - (the war), where the researchers selected the Bank of Palestine and Bank of Jordan for that. The Renewal Discourse Theory - (DRT) and Kotter's model were used by the researchers to answer the research study’s questions. Moreover, they used the descriptive analytical approach to analyze the results they got from the research study’s questionnaire and the direct interview. In the questionnaire, the research study’s community sample was 400 beneficiaries of the ‘checks service’ in the above mentioned Banks.

As for the direct interview tool’s questions, they were designed to serve the objective of the study, where the intentional sample was merely selected from the PRs’ managers at the Bank of Palestine.

Results showed that the PRs’ Department at the Bank has no role in protecting its reputation, responding to the economic crisis, or dealing with the crisis’ effects. None of the banks used PRs’ strategies in dealing with their customers during the crisis.

The study also recommended that the banks should: employ qualified PR people, prepare plans, ready to deal with any crisis might face the bank, and remain informed of all crises occurring on the banking sector internationally and locally.

العنوان

Contemporary Studies in Social Sciences (CSSS)

الناشر

An-Najah National University

بلد الناشر

فلسطين

نوع المنشور

مطبوع فقط

المجلد

2

السنة

2026

الصفحات

1-22