This study aims to develop a hybrid strategic framework that integrates Environmental, Social, and Governance (ESG) principles with the Boston Consulting Group (BCG) Matrix to support real estate investment decision-making in politically fragile markets. Using Jericho Gate Real Estate Company in Palestine as a case study, the research applies a qualitative, concept-driven methodology to assess the strategic positioning and sustainability performance of three key projects: the Commercial Line, the proposed Indoor Amusement Park, and the Kid Mondo project. Each project is initially classified using the traditional BCG matrix, based on estimated market growth and relative project strength, followed by a layered ESG evaluation dimension—environmental impact, social, and governance readiness. The analysis suggests that while the BGC Matrix remains useful in identifying investment priorities, it cannot capture nonfinancial risks. The ESG layer compensates for this gap by highlighting critical factors that influence long-term stakeholder legitimacy. The findings demonstrate that high-growth, high-ESG projects emerge as strategic priorities, whereas others may require phased planning, enhanced stakeholder engagement, and stronger governance frameworks. This integrated approach not only adds depth to strategic analysis but also highlights the growing importance of responsible, multidimensional planning in real estate, especially in regions shaped by uncertainty and limited institutional capacity.

العنوان

Palestine Polytechnic University

الناشر

Palestine Polytechnic University

بلد الناشر

فلسطين

نوع المنشور

مطبوع فقط

المجلد

--

السنة

2025

الصفحات

7