Drivers of Acceptance of Generative AI Through the Lens of the Extended Unified Theory of Acceptance and Use of Technology
- نوع المنشور
- بحث أصيل
- المؤلفون
- النص الكامل
- تحميل
The acceptanceandadoptionofemergingtechnologiesarecrucialfortheireffective integration.Thisstudyexaminesthefactors
influencing educators’ acceptance ofGenerativeAI(GenAI)toolsinhighereducation,guidedbytheUTAUTmodel.Italso
develops astructuralmodeltoexploretherelationshipsbetweenUTAUTconstructsandbehavioralintention(BI)touseGen
AI. Usingaquantitativeapproach,thestudycollecteddatathroughaself-administeredonlinesurveybasedonpriorresearch
findings. Thesurveygatheredresponsesfrom307educatorsacrossvariousArabcountrieswhoareearlyadoptersofGenAIin teaching. PLS- SEMwasusedtoanalyzethedata. Findings indicate that UTAUT constructs significantly and positively
influence educators’ intention touseGenAI.Additionally,theresultshighlightthecomplexroleofgenderandwork
experience, revealingdiverseperspectivesamongeducatorsfromdifferent countries.Thisstudycontributestotheliteratureby
deepening theunderstandingoftechnologyadoptionfactors.Italsooffers theoreticalandpracticalimplicationsforresearchers
and policymakersindesigningstrategiestointegrateGenAIintohighereducationindevelopingcountries.
- العنوان
- Human Behavior and Emerging Technologies
- الناشر
- WILEY
- بلد الناشر
- الولايات المتحدة الأمريكية
- Indexing
- Scopus
- معامل التأثير
- 3,0
- نوع المنشور
- إلكتروني فقط
- المجلد
- --
- السنة
- --
- الصفحات
- 1-13