The importance of business model innovation (BMI) in determining firm performance has been widely acknowledged. However, a comprehensive understanding of the antecedents that drive BMI is still lacking. This conceptual model aims to address this gap by proposing a relationship between learning orientation, absorptive capacity, and strategic flexibility and BMI. Our model suggests that firms with a strong learning orientation, high absorptive capacity, and high levels of strategic flexibility are more likely to engage in BMI. Moreover, we posit that BMI has a positive impact on firm performance, including financial and strategic outcomes. This conceptual model provides a foundation for future empirical research to test these relationships and shed light on the antecedents of BMI and its impact on firm performance. Keywords Business model Business model innovation Absorptive capacity Learning orientation Business performance

عنوان المؤتمر

Artificial Intelligence-Augmented Digital Twins. Studies in Systems, Decision and Control

دولة المؤتمر

الإمارات العربية المتحدة

تاريخ المؤتمر

20 يناير، 2024 - 20 يناير، 2024

راعي المؤتمر

The University of Business and Technology (UBT),and Ahlia University- Bahrain

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