Technology acceptance, especially internet banking adoption, has become a vital issue in the business world today. The potential of this technology is enormous. The purpose of this study is to ascertain determinants of internet banking adoption using unified theory of acceptance and use of technology (UTAUT) and electronic service (e-service) quality, which accounts for changes in user’s intention to adopt internet banking.

العنوان

Journal of Research in Interactive Marketing

الناشر

Emerald Publishing Limited

بلد الناشر

المملكة المتحدة

Indexing

Scopus

معامل التأثير

10,176

نوع المنشور

إلكتروني فقط

المجلد

13

السنة

2019

الصفحات

411-435