ETHICAL DILEMMAS OF PRO SOCIAL TELEVISION
نوع المنشور
Case report
المؤلفون
النص الكامل
تحميل

The use of television to promote social development has generated ethical dilemmas that will affect several billion television viewers during 1990s. Development is defined as a widely participatory process of directed social change in a society, intended to bring about both social and material advancement (Rogers, 1976). Television has a greater potential impact on social development now than ever before in human history. Several countries are systematically producing television programs with pro-social messages. Pro-social television content refers to televised performances that depict cognitive, affective, or behavioral activities considered to be socially desirable by most members of a television audience (Rushton, 1982). Ethical concerns regarding the responsible use of television are prompting television producers and officials to reduce the antisocial effects of television by increasing the pro-social content of television programs. Keywords: Ethical Dilemmas, Media Effect, P

المجلة
العنوان
ibrahim
الناشر
intarnational journal
بلد الناشر
الصين
نوع المنشور
Both (Printed and Online)
المجلد
3
السنة
2019
الصفحات
2011-2020