Course Title

Digital Marketing Capstone

Course Number

10878414

Instructor Name

فراس النصر

Contact Information

[email protected]

Semester(s) and academic year(s)

Second Semester 2025
First Semester 2024

Compulsory / Elective

Compulsory

This course aims to equip students with the ability to apply their knowledge and skills in digital marketing by executing a comprehensive real-world project. Throughout the course, students will develop and implement a complete digital marketing strategy for a business, product, or service. The focus will be on utilizing modern digital tools, data analysis, and performance measurement to ensure effective marketing execution.

This course aims to provide students with hands-on experience in developing and implementing a digital marketing strategy by working on a real-world project. The objectives of this course include:

1. Integrating Theoretical Knowledge with Practical Application

   • Apply digital marketing concepts, frameworks, and strategies to real-world business scenarios.

2. Developing a Comprehensive Digital Marketing Plan

   • Identify marketing objectives, conduct market research, and develop a strategic plan tailored to a specific product, service, or brand.

3. Enhancing Content Creation and Digital Engagement Skills

   • Design and create compelling digital content for various platforms, including websites, social media, and blogs.

4. Executing and Managing Digital Campaigns

   • Implement paid and organic marketing campaigns using platforms such as Google Ads, Facebook Ads, and email marketing.

5. Utilizing Data Analytics and Performance Measurement Tools

   • Monitor, analyze, and optimize digital marketing campaigns using tools like Google Analytics, Meta Business Suite, and SEO tracking software.

6. Exploring the Role of AI and Automation in Digital Marketing

   • Understand and apply artificial intelligence and automation tools for content creation, customer engagement, and campaign management.

7. Developing Critical Thinking and Problem-Solving Skills

   • Identify challenges in digital marketing implementation and propose data-driven solutions.

8. Understanding Ethical and Legal Considerations in Digital Marketing

   • Adhere to best practices in digital marketing ethics, data privacy, and intellectual property rights.

9. Enhancing Teamwork and Project Management Abilities

   • Collaborate effectively in teams to execute the project, meeting deadlines and delivering results in a professional manner.

10. Preparing for Professional Careers in Digital Marketing

• Gain hands-on experience that prepares students for careers in digital marketing, branding, content management, and online advertising.

Upon completion of this course, students will be able to

1. Develop a comprehensive digital marketing plan that includes setting objectives, analyzing the market, and identifying the target audience.
2. Create professional digital content suitable for various digital platforms such as websites, blogs, and social media.
3. Manage digital advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
4. Analyze campaign performance using analytics tools such as Google Analytics and Meta Business Suite.
5. Optimize for Search Engine Optimization (SEO) and User Experience (UX) to enhance brand visibility and engagement.
6. Implement email marketing strategies and design effective campaigns to attract potential customers.
7. Utilize artificial intelligence in digital marketing through data analysis and content creation tools.
8. Prepare a professional report and presentation showcasing the project results with future recommendations.

N/A