Course Title

Optometric Practice Management

Course Number

1/7107203

Instructor Name

ديانه الرابي

Contact Information

[email protected]

Semester(s) and academic year(s)

First Semester 2022
First Semester 2020
First Semester 2018

Compulsory / Elective

Compulsory

The Optometric Practice Management provides in depth training in business, marketing and management
skills relevant to the practice of optometry. Particularly in Marketplace review; Understanding financial
management; Identifying potential target markets; Evaluating markets; Reviewing existing product mix;
Optimizing product/service mix for target markets; Business set-up; Retail sales; Product development;
Marketing; Systems and procedures and human resources.

At the end of this course, the students should be familiar with the basic principles of business
administration and law that are essential for the practice of optometry and assists students in developing a
practice plan for their entry into the profession.

A) Knowledge & Understanding
1. Identify The practice options available to optometry school graduates
2. Recognize the best location for optometry practice
3. Identify the different types of business organizations used by optometrists
4.
B) Intellectual Skills
1. Design their own practice
2. Manage the equipment needed in an optometry practice
3. formulate a business plan and obtain practice financing
4. organized and administered optometry practice
5. understand the fundamental differences between business retirement plans
6. recognize the Fundamentals of personal and business income tax and income tax
reporting
7. Basic principles of negotiation and key provisions of contracts for associateship or
purchase of a practice
8. Fundamentals of life, disability, liability and personal insurance

2

9. Basic considerations in personal finance and estate planning
10.
C) Professional & Practical Skills
1. Manage the ophthalmic materials in an optometry practice
2. Establish, collect the fees for service
3. Market a practice
4. Analyze the economics performance for a practice
5. Construct a practice plan
D) General

Required textbook: Thal LS, Rounds RS, Kamen RD, Classé JG. Business Aspects of Optometry, revised
2 nd edition. Boston: Butterworth-Heinemann, 2007.