Research Methodology and Statistical Methods

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Course Code: 
459500
Course Outline: 
Research Methodology (459500)
Faculty of Graduate Studies - MBA program
Second Semester 2009/2010
Lecture days and time: Thursday 2-5
Instructor: Dr Jihad ABDALLAH,  Email: jmabdallah@hotmail.com,
Offices hours: Thursday, 1-2     TEL. 09-2675893 ext 15
Objectives: This course offers an introduction to the theory and practice of research methods. It will address both quantitative and qualitative methods in research. Specifically, the course aims to develop understanding of the key research approaches and provide the skills for undertaking research projects.
Textbooks:
1- Research methods Knowledge base:  http://www.socialresearchmethods.net/kb/contents.php
2- Marketing Research: an applied orientation. Naresh Malhotra, (5th edition, 2006).
3- Research methods for social sciences (Arabic). Rasheed Zarwati (2004)
4- Research methods for educational and social sciences (Arabic). Shahadeh Abdo (2004)
Course Material
Week 1
- Introduction
- Language of research
- Research terminology
- Types of research
- Time in research
- Types of variables
- Two research fallacies
- Ethics in Research
Week 2
 - Philosophy of research:
- Structure of Research
- Deduction and induction
- Positivism and Post-positivism
- Epistemology and Methodology
- Introduction to Validity
Week 3
- Problem Formulation
- External validity
Week 4
   - Sampling
- Sampling terminology
- Probability sampling methods
- Non-probability sampling methods
Week 5
- Levels of measurement
- Reliability
- True Score Theory
- Measurement Error
- Theory of Reliability
- Types of Reliability
- Reliability & Validity
Weeks 6-7
(First exam: Thursday 25/2/2010)
- Survey Research
- Types of Surveys
- Selecting the Survey Method
- Constructing the Survey
Week 8
- Interviews
Week 9
 - Research Designs
Week 10
- Handling and preparation of data
- Description and presentation of data (with practical session using SPSS)
Weeks 11-13
(Second exam: Thursday 8/4/2010)
- Statistical Analysis (with practical sessions using SPSS):
- Correlation and Regression Analyses
- Tests of hypothesis.
- ANOVA
Weeks 14-15
Writing a research paper
Week 16:  (Final exam)
Grading system:
- First  exam: 25 points
- Secod exam   25 points

- Final exam   50 points